FMCG – it’s in our blood

Someone asked us the other day if it’s true that we ONLY recruit in the FMCG sector. Correct!  And here’s why…

  • Research and consulting firm Coriolis estimated in 2012, the FMCG industry represented $28.7 billion in retail sales and $26.3 billion in exports.  It’s now 2015…and things have grown.
  • If you look at the wider FMCG value chain, including farming and food retailing/food service, the sector employs 344,820 people in 85,252 organisations. That’s around 1 in 5 of the New Zealand workforce!

The Sales, Marketing, Category, Supply Chain and Operations people who drive the sector forward have unique skill-sets.  Having a deep understanding of who and where they are is how we deliver value back to the sector.

If you work in FMCG and haven’t stopped by yet, give us a call and come and have a coffee.


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Signing off for 2014…here’s our year in review…

Well, here we are at the end of 2014 and our first full year in business. We’d like to sincerely thank everyone who has supported Synergy Consumer on our journey so far.

And what a great journey it has been!  We’ve come a long way over the last twelve months and are delighted that there seems to be genuine appetite in the FMCG community for what we’ve got to offer.

It all started with Sara, Hamish and Kevin taking the biggest plunge of their lives and kicking off Synergy Consumer in late 2013.  This time last year they were scouring the market for suitable premises, determined to find a welcoming environment that people would actually want to come and visit.  While most were enjoying their Christmas holidays, they were busy kitting out the office to be a great space to work, even building the office tables out of old flooring oak and scaffolding pipes!

Finding our amazing espresso machine on TradeMe was a lucky break (it was the machine used on the set of The Hobbit…signed by most of the cast) and our “pièce de résistance” was the board room table built from Lego. We all love our office environment and feel like it’s a home away from home, so if you haven’t dropped in already, make a coffee date with us for early 2015!

So, website built, phones plugged in and we were off! By mid-2014 (when all the building work was done;) Johnny came on board and Synergy Consumers winning FMCG Sales, Marketing, Category Management and Supply Chain recruitment partnership was complete.

We’re proud of what we’ve achieved this year and are looking forward to even bigger wins in 2015.  Some of the highlights have been:

  • Placing most of the Senior Leadership Team for an iconic NZ food manufacturer
  • Setting up the Key Account and Category teams for two large FMCG businesses
  • Being appointed as a preferred recruitment partner for several leading FMCG companies
  • Sourcing a talented returning kiwi for a pivotal export role for a rapidly growing company in the primary sector
  • Attending the FGC conference in Queenstown, where we learned a lot and had a ball!

So season’s greetings and happy holidays to one and all and we look forward to catching up in the New Year to chat about your career options.

Sara, Hamish, Johnny and Kevin